Mopar Design Study Cars

In the 50s and 60s, Automotive designers used paper, pen and clay to come up with design changes – instead of computer and cookie cutter. It took a couple of years to finalize the design and work on the die and production line changes.

Often, the full size clays would have different driver and passenger designs so that one clay could show both designs. Below are a few examples of design studies in clay.

62 Chrysler Study

A-Body Barracuda

59 Imperial

E-Body Challenger

63 Dodge

63 Chrysler 300

62 Dodge

62 Chrysler

Barracuda

E-Body Barracuda

1960 Desoto

75 Barracuda

1962 Desoto

1958 Imperial

1962 Plymouth

1970 Barracuda